Moo turns business cards interactive with NFC technology
Business cards are probably the most basic networking tools, however, definitely not the most progressive ones. In the age where the tension between the paper-based and the virtual is constantly growing, these tiny scraps of paper seem almost archaic. Do we hand them out of sheer habit, or do they play indeed an important role in initiating and maintaining business partnerships? Still very much present in the business scene, they seem indestructible, however, there is a rising need to fill them with life and some sort of function. And here comes in technology, and Moo, a company creating custom stationery online. They took NFC, a solution that has been around for years but used little, and incorporated it into a next generation of business cards that initiate interaction.
In practice, it means that a little chip is built in between two sheets of high quality paper. Business Cards+ have the small size and look of regular cards, but once the chip detects a mobile device, they become alive. Following a pre-programmed command, it connects the addressee to a specific online action: in most cases it will be the redirection to the business's website or social networking page, but it can be used to open maps for directions, start spotify playlists, launch another app, or initiate a video chat. NFC manages to marry print and online matters that QR codes failed at; the self-triggering effect makes sure that Moo’s business cards will be used and remembered, now available for order at the company’s website.
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.