Get smart, comfortable, and creaseless with Paul Smith's 'A Suit to travel in'
Long gone are the days when travelling on a plane was a posh business: as air travel became an everyday means of public transport, travellers don’t feel the need to play dress-up for sitting a few hours in an overcrammed space. Well, except for the really busy businessman, whose tight schedule and intercontinental networking often leave no time and room for an outfit change in between flights and meetings. They are those few who still have to be in top-notch form both when their flight takes off and lands - which is not an easy performance. Sitting in a suit for hours in a humid little box is uncomfortable enough, in addition it leads to creased shirts, bobbling blazers, and ragged trousers.
Fashion designer Paul Smith addressed exactly this problem with a specialised range in his A/W 15 collection. The concept A Suit To Travel In covers a set of jackets, shirts, pants, blazers, and skirts made from a special, high-quality, non-creasing wool, to keep businessman and businesswoman looking sharp even after hours of travelling. Besides the non-creasing capacities, the material is also extremely flexible and soft to the skin. To illustrate how the collection behaves on the move, Paul Smith invited Olympic gymnast Max Whitlock to carry out a few moves and tricks wearing his suit. The campaign’s visuals are clean, sharp, and straightforward, just like the fashion house's clothing, and Whitlock’s performance will surely convince anyone to swap their travel-pjs for a smarter attire.
Source: It's Nice That
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