Nendo designs packaging for new Kenzo Perfume set
Most definitely a dream collaboration for some, Nendo and Kenzo get together once again, after an earlier common retail space. This time team Nendo was invited to work together on the packaging of a product. Kenzo, with a few cult fragrances behind its back, created a new set of perfumes that are evolving from a strong conceptual background. Targeted at a younger audience, the creators drew inspiration from the global lifestyle of current youth culture. While generations from a few decades back are familiar with concepts like alien, or cultural diversities, the youth of today is more unified than ever. The ease of travel, smooth communication tools, and of course the internet and social media eliminated the boundaries between what used to were known as tribes, merging existing cultures into each other and developing a new, independent and mobile generation.
Kenzo’s TOTEM collection addresses this new, modern tribe with a set of three fragrances. Nendo created identical packaging for all, with only symbolic differences: colour codes signal the woody citrus (yellow), woody floral (orange), and woody fruity (blue) scents, along with a minimalistic square, circular, or triangular mark. The whole of the packaging is similarly symbol-oriented: the shape takes a direct reference to traditional totem pole, with the body and cap merged in one to give a monolithic impression. The bottle is made of dark purple glass, and the lack of any ornamentation besides the colourful symbols lets the ancestral shape steal the show. The unisex fragrances packed in the almost-identical primal shape hope to symbolise interconnectedness both inside and out.
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