For record label Geographic North graphic design and music weigh the same
The infusion of music and graphic art is no news, as ever since records are released, sleeves, posters, and merchandise have been made. However, with the rise of digital formats, the physical aspect of records seemed to fade away. Artwork moved to the screen in the form of tiny icons, and although most musicians still put a lot of work to the visual mark of their records, the tactile, hands-on experience disappeared almost completely, except for some connoisseurs who insists on obtaining a physical (possibly vinyl) edition of their favourite music.
This is why Atlanta-based record label Geographic North is seemingly going against the grain. They release vinyls and tapes, not only with unique artwork exhibiting exquisite graphics, but highlighting the physical carrier as well. Now a team of four, the label was originally founded in 2008 by a radio music director and a design graduate. Both design and music-wise their main inspiration was the Factory Records, the legendary Manchester label of the '80s, representing artists like the Joy Division, New Order, and Happy Mondays. The Geographic North’s portfolio consists of bands from the shoegaze, dream pop, kraut, synth, and art punk scene. Their noisy, retro-vibe sound is matched with the bold but clear visual language of the covers. Featuring bright colours and clearly drawn lines, the graphic design evokes postmodern aesthetics without a fake vintage air.
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