Wagamama presents the most stylish take-out with the help of Pearlfisher
Take-away most definitely is not the poshest way of having a meal. Even if ordered from an upper-scale and neatly designed restaurant, what you’ll have at home is food squeezed into a pallid-looking plastic box, that, however delicious it might taste, is the biggest turn-down visually. This is what Japanese-inspired restaurant chain Wagamama intended to redeem by infusing a bit of fresh air into their take-outs’ packaging. They tasked branding consultancy Pearlfisher to create a set of bowls and wrappers that reflect the restaurant’s mentality and keeps their food appetising.
For maximum functionality, the designers came up with a stackable bowl, that helps keeping things tidy and organised by sparing space in the restaurant’s kitchen or the customer’s home. The bowls feature inserts that not only make dishes well-presented, but keep its various elements apart, which is crucial for Far-Eastern cuisine. Separating the main and side dishes, sauces, and seasoning allow customers to modify their meal according to their tastes while helps the various ingredients stay fresh.
Another clever feature of Pearlfisher’s packaging is the paper band wrapped around the bowl, that lists Wagamama’s full menu; the particular dish is marked by a simple circle, but the account of other delicious meal opportunities available will most likely inspire buyers to return for more. In the name of practicality, the band includes a designated holder for chopsticks, and to match today’s obligatory eco-standards, the bowl is made recyclable polypropylene. For which there might be no actually need - the functionality and beauty of the Wagamama boxes will most likely make them a household essential once they enter your home.
Source: Creative Review
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