Typeset Fe2O3 presents typography infused with science
Typography leaves little room for experimentation, and truly innovative solutions often sacrifice readability for the sake of art. It does not mean however that such typsets are without function. However progressive symbols are, they still convey information that just speaks to viewers on a level other than reading. With the typeset Fe2O3, physical and biological data is married with stunning visual forms. Born from the collaboration of typographer Chris Ward and biochemist Linden Gledhill, the ornamental typeface is based on pure science from the first step to the last. Small amounts of ferrofluid were placed between two glass plates, then subjected to horizontal and vertical magnetism.
Around 138 glyphs were created this way, each one different and thus telling different stories. The strange hieroglyphs were then traced as vectors for further and wide-range use in .otf format. For a more limited application, the creators came up with a moveable type letterpress printing system, which allows for custom-sized, one-off prints. With using the mixture of actual ferrofluid and Pantone Pure Black printing ink, the printing medium will dictate the final form of the glyph, leaving an truly unique mark.
Fe2O3 is not the first common project of Ward and Gledhill; they previously worked together on the artwork and moving image related to John Hopkins's ablum Immunity, and also createed a music video for composer Ryan Teague. With Fe2O3 they continue mingling science and the visual arts in a tasteful and innovative way.
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