Taschen publishes catalogue of modern logo marks
Just when you think that Taschen & other art book publishers have done it all, the named company releases yet another compilation, this time of logos. The aptly titled Logo Modernism is a comprehensive and gap-filling catalogue of modern trademarks. Focusing on brand identities created between 1940 and 1980, the book provides a historical overview not only on advertising strategies but also on graphic design as a whole. The edition was curated by Jens Miller, who included over 6000 logo marks and graphic identity systems.
He organised the book along three sections, following design categories: logos go under either the Geometric, Effect, or Typographic label. Although tiny in size, logo marks are not the least significant; they represent the essence of graphic design, as they have to articulate as much information as possible about a given brand in a very limited, concise visual form. Logo Modernism is a real celebration of this difficult nevertheless fulfilling creative task, that most definitely will serve as a handbook for professionals and an entertaining read (or eye-candy) for anyone interested in graphic design.
Source: It’s Nice That
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