Snask design tactile letters for The Washington Post's 'Favorites' issue
To make this year’s edition of the annual ‘Reader’s Favorites’ issue memorable, The Washington Post collaborated with Swedish creative agency Snask. After reviewing 40 studios around the globe, the Washington Post team commissioned the provocative Swedes to design a special cover and an editorial images. Following the brief of coming up with something fun and tactile, Snask’s cover is based on handmade letters of the word ‘Favorite’.
Nowadays, when everything is engineered on the computer, especially in graphic design, something physical and 100% hand-crafted seems almost outworldly. The letters are made from a wide range of materials from plywood though concrete to modeling clay, some imported or made for custom order. The shape, colouring, and decoration of each piece reflects upon the corresponding ‘favorite’ category: the D, for example, is an artdeco-esque form reminiscent of cocktail glasses.
Snask are not new to handmade designs; somewhat in a revolting and provocative spirit, they like to take design and production out of the computer. What once was natural for designers, now seems as a rebellious act. The 100-200 working hours put into the creation of The Washington Post letters allowed no room for mistakes, and turn this project into an extremely brave undertaking. Originally a duo, but now a team of 9, Snask constantly challenges conservative design approach, a credo that is already apparent from their name, meaning candy, filth, and gossip in Old Swedish.
To find out more insider info about the process read The Washington Post's interview with Snask here.
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