Printer-friendly yet quirky identity by Studio Lin fo Mos Architects
We have seen quite a lot of minimal identities, but it is no wonder that branding is a job of graphic designers; even if stripped down to the minimum, it is primarily a matter of colours, patterns, graphic elements, and typography that capture the story of a brand. When creating a pack for MOS Architects, Studio Lin kept all those to the essential minimum. The New York-based graphic team was responsible for the design of a book-series covering the policy, objects, and progress of the architectural office. As an experimental conglomerate, MOS’s wide portfolio ranging from institutions, housing, and retail, are all exploring and responding to architectural problems, turning fantasies into reality. Always based on serious research, their designs are playful and never lose their unconventional edge.
It is quite surprising therefore that their book series follows exactly that cold professionalism the architects openly are against. Studio Lin came up with a cover and insides that look as if they were printed at home, or in a serious business office environment that tolerates no creativity. A familiar sans-serif typeset in black against a plain white background, simple layout, and a very limited number of illustrations make the book a peculiar stand-out amongst architectural portfolios.
The overall impression could be careless, if not cold, yet instead it has a strangely comfortable feel. The tension between the plain layout and MOS’s whimsical character is forceful in itself already, the text moving it more in direction of the unconventional: the completely generic format is speaking of ambiguous, playful descriptions like “Coat-hook Thingy” and “No Design Whatsoever”, which makes the project one of the most exciting minimal identities.
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.