Oslo's new identity Barcode references the city's skyline
The city’s contemporary district is an excellent base material summarising the essence of the Norwegian capital: the sleek skyscrapers fit easily with the essentially clean Scandinavian design aesthetics, while the arrangement and size of the actual buildings in reference is truly unique: the structures are kept at different heights in order to provide a free glimpse through the fjord behind, defining the city’s character.
The identity, quite obviously, takes a nod both to the actual skyscrapers and the common concept of barcode: the straight lines of different lengths provide ample playground for promoting the various activities and services the city has to offer. Matching the minimal, stripped down design language, the identity operates with a sleek, sans serif type, and block capital lettering. The adaptable branding pack is compatible with a range of advertising formats, from print through media to physical installations, all speaking of the diversity of Oslo.
Source: It’s Nice That
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.