Nendo gets heavy-industrial for IHI campaign
Nendo , Branding , Advertisment
Nendo has always been a multidisciplinary studio offering design services from branding through art installations to creating genius furniture for various manufacturers. This time they worked with IHI, a company from the heavy industries field. For the commission, they created a simple but smart advertising campaign comprising of a series of newspaper ads, billboards, and an animated TV spot. Working for a purely industrial firm was not less inspiring for the Nendo team than a more design-infused collaboration. In fact, clean, straightforward, technological thinking is not far from the studio’s aesthetic drive as it becomes apparent from this project as well.
IHI, since involved exclusively in business-to-business transactions, is invisible for the average customer. However, with its involvement in energy, social infrastructure, industrial machinery, and aerospace it is part of many people’s lives, and this is what the company wanted to make clear with the campaign.
Nendo started from the company logo and remained with that, upon discovering that the letters I and H are reminiscent of steel beams, and also sculptural enough to build up any figure.
Just as steel is used to construct buildings, so are the letters making up visual images, and so is the company shaping our environment and infrastructure. For the newspaper ad, each image is made of the IHI logo and comes with a statement, that progress, safety, and freedom are built by the company. The accompanying billboards and TV ads follow the same pattern with no further explanations; Nendo again managed to put through a forceful message using minimal tools.
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.