NME goes free with a facelift by Studio Moross
Published for over 60 years now, NME is the must-read for every “alternative” or indie music-lover across Britain (and for some dedicated European fans as well). The magazine is known for its hype-generating reviews, upbeat tone, and ironic commentaries on the career and well, personal life of the dimly shining stars of underground music clubs. After decades of weekly reports from the scene, the editorial team decided to do something remarkably surprising: to go free. Announced back in July, the first free edition of the mag is available by now with Rihanna on the cover, to match the semi-rebellious act of offering free hands-on content. Whether it was an unavoidable step due to the growth of online competitors , or some sort of philanthropic effort to make music news available for all, is of little concern for us.
What is important, that the change in publication form was followed by a much-needed update in the magazine’s shape as well. NME invited Studio Moross to give a fresh new look to the magazine inside and out. The Moross team, who are not new to the music scene having created videos, logos, and artwork for a range of hip musicians, worked in close collaboration with the editorial team to make sure that the renewing sections and their shape work together seamlessly.
When a publication is free, you’d expect it to be jam-packed with ads exhibiting an array of different colours and typesets. Luckily, NME took a different direction: the new design is all cleared up, less crowded, and operates with monochrome black-and-white with the occasional pop of bright colours. Fun typography, a bit of the still-trendy helvetica here and there, and bright paint-like splashes keep the overall simple-looking publication fresh. From now on, the new NME magazine is available at over 500 pick-up points across Britain.
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