Music translated into visuals for 'For Noise' festival branding
Swiss graphic artist Alexandre Pietra took music as the sole design inspiration, at got rid of the rest, adjacent festival-elements. For this year, the organisers’ key concept was to let the music speak for itself - and this is what Pietra translated into visuals with a simple but effective method. Concentrating on the 3 headliner acts, he placed a container of paint on speakers while playing a song by each of them. What was born is a unique set of 3 artworks that are fully representative of the music.
The random, splodgy pattern, while taking a nod to the punk origins of the festival, stands in direct contrast with the rest of the design. Pietra chose to keep everything else minimal; relying on a monochrome of white and blue, the typeface and alignment of text is simple, clean, and straightforward. The branding pack involves all festival print accessories from tickets through wristbands to less regular objects like matchboxes and balloons.
Source: It's nice that
Pictures: Alexandre Pietra
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