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Music translated into visuals for 'For Noise' festival branding

Music festival identities usually are either all about colourful, busy graphics, intending to convey the idea of fun and freedom associated with weekend-long jamboree of music, camping, and socialising. Or, in case of more genre-focused events, a conscious visual language reflective of the musical character is used. The For Noise festival, held in Lausanne, Switzerland, has undergone a major transformation over the years. Originally an exclusively rock-oriented weekend, For Noise now hosts a wide range of diverse genres. This change made an update in the identity inevitable for the 2015 edition.

theface_fornoise_pietra

Swiss graphic artist Alexandre Pietra took music as the sole design inspiration, at got rid of the rest, adjacent festival-elements. For this year, the organisers’ key concept was to let the music speak for itself - and this is what Pietra translated into visuals with a simple but effective method. Concentrating on the 3 headliner acts, he placed a container of paint on speakers while playing a song by each of them. What was born is a unique set of 3 artworks that are fully representative of the music.

theface_fornoise_pietra1

The random, splodgy pattern, while taking a nod to the punk origins of the festival, stands in direct contrast with the rest of the design. Pietra chose to keep everything else minimal; relying on a monochrome of white and blue, the typeface and alignment of text is simple, clean, and straightforward. The branding pack involves all festival print accessories from tickets through wristbands to less regular objects like matchboxes and balloons.

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theface_fornoise_pietra2

theface_fornoise_pietra4

theface_fornoise_pietra7

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Source: It's nice that
Pictures: Alexandre Pietra

Music Festival , Switzerland , Identity

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