The Broad is an artful addition to downtown L.A.

The 5 most refreshing ice cream shop designs from across the globe

Studio Isabell Gatzen's DEBUT collection is serene and symmetrical

Max Lamb and dzek present 'marmoreal, bathroom, furniture'

nendo works 2014-2015 - the art of storytelling

Salone del Mobile – Why does it matter?

Google unveils plans for new community-focused campus

WE DO WOOD

Deer Card

XTable by MAYICE

Codolagni Design Studio

MultiAdaptor's semi-online notebook connects to Think With Google

theface_multiadaptor


Branding consultancy MultiAdaptor chose an innovative way to promote Google’s tool Think With Google that matches the company’s data-led and future-oriented approach. Originally commissioned to design and exhibition, the agency rather came up with an interactive, partly analogue, partly digital notebook that connects to the Think… website and provides an effective tool for browsing content.

theface_multiadaptor1

Think With Google was launched in 2013 by the company itself, intended to provide marketing professionals with articles, infographics, researches, data visualisation, and case studies based on content trends. Taking a peek behind Google’s workings is every marketer’s dream; the tech giant, however, is quite secretive of its mechanisms. For this reason, any kind of platform where Google is sharing insider information is a real goldmine for professionals trying to promote businesses online.

theface_multiadaptor2

To demonstrate how navigation among the website’s abundant content works, MultiAdaptor worked together with industrial designer Roland Ellis to create a tool that can be used in a digital as well as traditional way. Ellis developed a conductive bookbinding glue, that was used to attach an Arduino circuit board to printed pages without any need of cables or other minute electric parts. This way the notebook is compact and simple, looking identical to the ‘originals’.

theface_multiadaptor4

Conductive ink was also applied to the pages, making them operational even with a simple graphite pencil. To active the digital function, the notebook-device has to be plugged into a desktop with the cable provided. Users have to tick two options from a list of statements in the notebook, which will then guide them to relevant content on the website.

theface_multiadaptor5

Afterwards, they have the option of either saving or sharing their results listed under the ‘my edit’ tab, then ‘tear’ the page and start a new search according to their current marketing issue. If not in use for digital purposes, the notebook can be used offline, as a traditional surface of preserving ideas for later, and for good.

theface_multiadaptor6

theface_multiadaptor8

Source: Creative Review

Technology , Interactive , Google , Marketing

VSCO launches new identity with code-based language

2016-02-09

20 years of Czech typography in one book

2016-01-28

Exotic & minimal identity by Fable for a pastry manufacturer

2016-01-20

Oslo's new identity Barcode references the city's skyline

2016-01-11

BVD redesigns Vitra packaging

2016-01-05

Graphic artists unite for suicide-preventive CALMzine

2015-12-14

Design and gastronomy meet once again in MENÜ2 cookbook

2015-12-11

Printer-friendly yet quirky identity by Studio Lin fo Mos Architects

2015-12-04

Serenity & Rose Quartz named 2016 'Color of the Year'

2015-12-04

Stefi Orazi's 'Modernis Estates' book celebrates post-war architecture

2015-12-02

Tate Britain's smart campaign leaves images behind

2015-11-23

Tony Oursler's collection on the occult and spiritualism put in book form

2015-11-19

Eurosport gets a major revamp in identity after 26 years

2015-11-17

Icon's 150th issue marks the launch of a refreshed design

2015-11-11

MultiAdaptor's semi-online notebook connects to Think With Google

2015-10-29

Wagamama presents the most stylish take-out with the help of Pearlfisher

2015-10-27

'Presenting Shakespeare' is a collection of 1100 poster ads of stagings

2015-10-20

Taschen publishes catalogue of modern logo marks

2015-10-07

Nopi releases cookbook as elegant as the restaurant's interior

2015-10-05

Gant's much-needed identity update inspired by the brand's own past

2015-09-28

NME goes free with a facelift by Studio Moross

2015-09-18

Broomberg & Chanarin publish eye-catching A-Z in sign language

2015-09-10

Nendo gets heavy-industrial for IHI campaign

2015-09-03

Typeset Fe2O3 presents typography infused with science

2015-09-01

Decades of 20th c. art history get matching identity

2015-08-19

Construct creates luxorius identity for exclusive art membership scheme The Cultivist

2015-08-14

The Typefaces book invites children into the world of typography

2015-08-10

APLUS rebrands itself as South

2015-08-10

Miro Foundation's anniversary identity by Mucho is bold and sculptural

2015-08-06

A series of 7 posters for the Series 7 chair

2015-08-04

British Fashion Council's annual review gets dark & bold design by Music

2015-07-31

Self-censoring typeface by Emil Kozole makes a political issue personal

2015-07-23

Inhouse creates a refined identity for drikolor

2015-07-17

Djurdjic Winery's modern labeling system by Peter Gregson

2015-07-17

nendo creates graphics and packaging work for luxe Philippine banana

2015-07-14

Snask design tactile letters for The Washington Post's 'Favorites' issue

2015-07-10

Logitech got a brand new identity from DesignStudio

2015-07-10

With the Raw eyewear campaign, Prada once again takes an artistic turn

2015-07-07

i-D launches cover archive for anniversary

2015-07-03

Brand Guide introduces Singapore's creative scene

2015-07-02

Music translated into visuals for 'For Noise' festival branding

2015-06-29

Bond Agency designs custom typeface for children's classic Moomin

2015-06-24

Spy Studio's comprehensive identity for Oxford University Church

2015-06-23

Crowd Studio takes on rebranding OFFF Festival

2015-06-15

The Beautiful Meme draws identity for London's newest art walk

2015-06-04

Identity by YNL Design for Remicone's ice cream laboratory van

2015-06-03

Guardian’s The Fashion kicks off new season with a fresh look

2015-03-19

Atelier Muesli mixes 'busy' with 'minimal'

2015-03-16

Super-Modified - The Behance Book of Creative Work

2015-02-24

Quim Marin's posters are a graphic design nerd´s dream

2015-02-18

ABOUT

We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.

We want to include you in this flow of creativity through our selection on how we work, live and play.

Contact

CONTACT US IF:

  • you just wanna chat,
  • you want to get to know us,
  • you want to advertise in here,
  • you want to collaborate

PLEASE COMPLETE, SO WE KNOW YOU ARE HUMAN

CLICK SUBMIT IF:

  • you want to submit a project,
  • you want to send your work,
  • you want to tell about an event,
  • you want to share a photos or videos

Submit

CONTACT US IF:

  • you just wanna chat,
  • you want to get to know us,
  • you want to advertise in here,
  • you want to collaborate

PLEASE COMPLETE, SO WE KNOW YOU ARE HUMAN

CLICK SUBMIT IF:

  • you want to submit a project,
  • you want to send your work,
  • you want to tell about an event,
  • you want to share a photos or videos
Upload File