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Djurdjic Winery's modern labeling system by Peter Gregson

Vinarija DjurdjiŠ is a Serbian manufacturer of fine wines. They are a fairly young operation, having been founded in 2004 in Karlowitz. To make their product stand out in a saturated marketplace, they employed the holy grail of retail tactics and commissioned a cohesive, powerful brand identity. They worked together with Peter Gregson, a designer based in Novi Sad, Serbia, who created a minimal, yet powerful brand and packaging identity for them.

the face djurdjic winery 1

Gregson decided to forego the usual ordeals of wine label making, opting for something more strongly tied to graphic design. Large, colored blocks make up a sizable part of the label, providing the customers with strong visual signifiers. The colors also return on the top capsule in a smaller format.

the face djurdjic winery 2

The actual labels containing the textual information are just as unconventional as the first impression. All wines coming out of DjurdjiŠ feature a landscape-oriented label, with the only exception being the logotype. Typography and the layout of the text are substantial parts of the identity. The body text uses a low-resolution, almost typewriter-like typeface, which is tastefully offset by colored sans serif font used to identify the wines. 

the face DjurdjiŠ winery 3

the face DjurdjiŠ winery 4
The rectangular blocks of color, coupled with the clean layout and typography are somewhat reminiscent of everyone's favorite Pantone color guides. This unconventional, graphic approach to label design is sure to be appreciated amongst the local creative community.

the face DjurdjiŠ winery 5

Find out more about Gregson's work at his blog, and check out DjurdjiŠ Winery's Facebook page to learn more about them. 


via The Dieline

Branding , Winery , Label Design

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