Crowd Studio takes on rebranding OFFF Festival
Not-so-subtle pops of overly saturated colors were added as accents, strengthening the vibrant and lively feel of the festival and giving the published visuals that eye-catching factor.
In addition to regular identity elements, a new website and a mobile app were also needed. According to CROWD, both the website and the app are important touchpoints to the festival, giving the backbone to the initial brand experience. Accordingly, they were designed to be both usable and aesthetically pleasing. Navigating both the website and the application is very intuitive and information can be accessed easily.
The 2016 iteration of OFFF takes place in Barcelona between May 26-28. To check out CROWD's amazing work in full detail, visit the website and download the app.
pictures courtesy of CROWD Studio
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