APLUS rebrands itself as South
Instead of pinpointing a single color to be used throughout, South employed a wide range of color gradients to complement the monolithic, sans serif Graphik font. Demonstrating a very literal 'outside-the-box' type of thinking, the reverse ordered type motif runs off the pages of their portfolio. The typeface itself channels the timelessness of mid-century contsructivism. Using the same typeface for subheadings and subtitles, they managed to further tighten the visual coherence in their identity.
With print being one of South's specialties, it comes expected that their stationery is far from ordinary. Turning to the physically tangible side of things, the studio decided to use unconventional materials and finishes. Among those are uncoated cardboard dyed black or pink, as well as holographic foil and nylon for a special envelope. The rustic sensibilities of the uncoated paper serve as a counterpoint to the reflective, shiny materials, establishing a broad domain for South's design language.
Learn more about the studio and their works on their website.
identity , branding , New Zealand , Studio South , APLUS , redesign
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.