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APLUS rebrands itself as South

New Zealand-based studio APLUS recently underwent a major transformation. Staying on top of trends in visual communication is key for any creative endeavor. It's also important for this to be reflected in the visual idenitity. That's why APLUS decided to revamp its brand and continue under a new name: South. They also decided to smartly align their rebranding efforts with the expansion of their studio space, making the rebranding a genuine landmark in the studio's history.
 
the face south identity 1

Instead of pinpointing a single color to be used throughout, South employed a wide range of color gradients to complement the monolithic, sans serif Graphik font. Demonstrating a very literal 'outside-the-box' type of thinking, the reverse ordered type motif runs off the pages of their portfolio. The typeface itself channels the timelessness of mid-century contsructivism. Using the same typeface for subheadings and subtitles, they managed to further tighten the visual coherence in their identity. 

the face south identity 2

With print being one of South's specialties, it comes expected that their stationery is far from ordinary. Turning to the physically tangible side of things, the studio decided to use unconventional materials and finishes. Among those are uncoated cardboard dyed black or pink, as well as holographic foil and nylon for a special envelope. The rustic sensibilities of the uncoated paper serve as a counterpoint to the reflective, shiny materials, establishing a broad domain for South's design language.

the face south identity 3

the face south identity 4

the face south identity 5

Learn more about the studio and their works on their website.
 

identity , branding , New Zealand , Studio South , APLUS , redesign

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CONTACT US IF:

  • you just wanna chat,
  • you want to get to know us,
  • you want to advertise in here,
  • you want to collaborate

PLEASE COMPLETE, SO WE KNOW YOU ARE HUMAN

CLICK SUBMIT IF:

  • you want to submit a project,
  • you want to send your work,
  • you want to tell about an event,
  • you want to share a photos or videos
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