RCA graduate creates 'Scent Palette' to visualize bespoke perfumery
Kyugum Hwang is a 2015 graduate of the Royal College of Arts' Design Products MA program. According to her bio, she is interested in the interactions between objects and users, with a specific focus on user engagement. Her thesis project, the Scent Palette aims to bring the enigmatic world of perfumery closer to the customer. The Scent Palette aims to connect the notes of a perfume to strong visual identifiers, making the experience more intuitive and recallable. Fragrances are concentrically aligned with bottles of different shapes holding the available top, middle and base notes.
The scents are further categorized into floral, oriental, woody and fresh notes as per the industry's standard fragrance wheel. Apart from shape, color is also a substantial part of the process. Each of the fragrance families has a corresponding color used in the industry, which served as the basis for Hwang's work. Starting from that, she has managed to create a palette of muted colors that annotate the specific scents and aromas.
Once the bottom, middle and top notes have been chosen, the containers clip together to form the perfume bottle. Thus, the Scent Palette is not a mere experiment to introduce more substantial visual feedback to the industry, but a well-rounded, great packaging design work.
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