Nike's next-gen treadmill experience by FIELD
Nike , Running , Kinect , Field
Leading sportswear manufacturer Nike recently commissioned London-based Field - a studio specializing in computer-generated art - to create an immersive running experience for them. The project uses a specially modified treadmill in conjunction with Microsoft Kinect to create a large-scale visual apparition of the runner, transforming the mundane nature of running on a treadmill into an immersive visual journey. The motions captured by the Kinect's camera are transformed into specially created visual effects that get more intense with the pace of the runner. The installation titled 'Force of Nature' is meant to evoke the feeling of getting into the flow of running.
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