Most design brands will vanish in the coming years, according to Stefano Giovannoni
You might know Stefano Giovannoni by his colorful and lighthearted work with Alessi
. You might also know him as the man, who designed the most counterfeited piece of furniture in modern history.
The Bombo stool, designed by Giovannoni in 1998
Either way, he is a renowned Italian architect-turned-designer, whose work spans multiple decades and disciplines, so when he says something, the industry listens. Dezeen had the opportunity to sit down with him at Design Indaba 2015, where he offered his take on design and commerce. "I think the old world of distribution is at the end. This kind of company has five years of life." said the designer, referring to companies driven by the traditional manufacturer - retailer model. The fast expansion of the e-commerce scene forces design firms to rethink their retail strategies.
Girotondo Bowl for Alessi, designed by Giovannoni
Opinion , Interview , E-commerce , Business , Giovannoni
"The future will be based on taking products from production directly to the final user," says Giovannoni, who expects today's retailers, serving as middlemen between the manufacturer and the consumer, to disappear. This would result in clearer, more pronounced competition, and more importantly, lower prices for the consumers, which we could definitely vouch for. Read the whole interview over at Dezeen