Scaffolding by OMA hosts Miu Miu's one-time night club
Miu Miu presented its resort 2016 in form of a thematic party, and to make the event more memorable they built a temporary pop-up night club. Nested in the imposing interior of Palais d’Iena, they invited OMA’s experimental branch AMO to give their vision of a 90s dance hall a physical shape. As a room within the room, a scaffolding construct was elevated, providing a striking contrast to August Perret’s 1935 neoclassical building. The catwalk was embedded on the scaffold-ring, surprising guests seated in the lounging area below. The show was followed by a dinner and a night-long party starring live musical acts on the huge middle dancefloor, also featuring a scenographic dj wall.
The industrial coldness of AMO’s construct gives a sense of temporality, stressing the event’s exclusivity and unrepeatability. Paired with sharp neon lights of blueish hue, the overall impression of the space was reminiscent of dancehalls from the early 90s, the golden era of clubbing. The Resort Collection featured on the night also draw on this aesthetic with lots of PVC, and mismatched, punky styling. For this one night, Miu Miu got rid of its cutesy imagery and traded it for a raver look, still keeping it classy in a governmental building.
Photos: Agostino Osio
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