Mathery Studio creates fun interactive installation for children at design festival
Children's’ participation in design weeks programmes is usually restricted to some creative interactive workshops, where they take part in an instructed activity. An installation by Mathery Studio for Hangzhou International Design Week, however, decided to break those frames, and allow children to engage at what they are best at: playing.
Their Tubo installation, set up at shopping mall, is an extended creative playground that looks sparse only upon first glance. The white space is embellished with white, food-shaped structures, featuring perforated walls - and that is where the trick comes in. Mathery threw in hundreds of colourful foam tubes that children are free to pin through the walls, putting their very own visions into a fun physical form.
The tubes can be stuck tied, and slotted, leading to a completely unique, unpredictable, and ever-changing installation. As such, the Italian studio managed to invent a brand new 3D colouring system with the most basic tools. The project was accompanied by an equally fun campaign featuring poker-faced children dressed in smart suits, wearing armour made from the coloured tubes.
Source: It’s Nice That
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