MINDCRAFT showcases the best of new Danish design once again
The term Danish design has always been a label that was ringing well; no wonder that it appears almost like a separate brand at the Milan Design Week. This year, in the framework of the traditional MINDCARFT exhibition, 14 projects of 19 Danish designers were presented. What was set up for those few days, however, goes beyond the term presentation, as the installation built by the Scandinavians was a real piece of art in itself.
The show was held in the old cloister of San Simpliciano basilica in the Brera district of Milan. The floor was completely covered with mirror which not only doubled the vision of the objects, but made everything surrounding them from the architecture through the visitors to the weather condition part of the presentation.
Curated by the Danish-Italian star designer-duo Gam Fratesi, this year’s theme was the idea of transition and design frontiers. Entitled “In Between”, the exhibition aimed to demonstrate the space between mind and craft, space and people, visitor and exhibit, concept and product - seemingly distant subjects that designers have to connect through their work. With its limited selection of smart pieces coupled with the simple and effective form of presentation, MINDCARFT managed to prove once again that the Danish design scene is in top-notch form.
Rosa Tolnov Clausen debuted her wall hangings in Milan: merging traditional Scandinavian weaving techniques with 21st century graphic materials, she covered the basic polyurethane yarn with acrylic spray paint. Fusing past and future into one piece, InsideOut is indeed balancing in an in-between space.
With Basic Bar, Ole Jensen celebrates the everyday act of drinking water. The simple form constituted of a plinth with a tabletop and several cups and jugs, along with the basic clay material, leave space and attention for the original function of the piece, while it also creates a still life-like vision.
Practical function also becomes an organising force in Akiko Kuwahata's design. The top of the Tram Table also functions as a tray. The tray itself is kept in place by a handle peeking through a cut in the middle of the top. The shape and mechanism of the piece was inspired by old city trams.
Henrik Vibskov decided to go on a different path; he took an existing obejct and unbound it from any function. The Umspiral uses the elements of a traditional umbrella to make up a sculptural object void of its original practical function. The resulting spiral shape resembles the DNA double helix and takes references to Tinton's moon rocket. Thus, the seemingly useless and, nevertheless visually intriguing piece gets multiple unexpected layers of meaning.
To see more by top Danish designers visit the exhibition website.
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