World Children's Festival rebranded by Eric Rohter
Norwegian graphic designer Eric Rohter built a comprehensive new identity for the World Children’s Festival. Avoiding the trap of addressing multiple audiences, Rohter decided to focus exclusively on children hence the naive graphics and straightforward catchwords. His aim was to give “unique ownership to children” of the festival, thus he created an identity that communicates with them both on a visual and textual level. Silly faces, easily comprehensible slogans accompanied with little symbols for better understanding characterise this universe, where fill-ins allow children to contribute their thoughts.
Graphic elements, be it types or motifs, are based on a curvaceous line. The composition of quarter- and half-circles allows for playful colour-combinations, while it also weaves the elements into a unified whole. Since the Festival is for children who have different necessities than adults, the branding back goes beyond the usual brochure-poster level. Besides the obligatory printed stuff, Rohter designed a series of t-shirts, notebooks, badges, and even tools like pencils and scissors.
Souce: It's Nice That
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.