Fondazione Prada's home finally opens as designed by Rem Koolhaas & Co.
Probably the biggest undertaking of the project, the Torre is still under construction: each of the 10 stories of the tower will be 1 m higher than the previous one, thus providing a varied and unique space for the artworks to be presented. Once finished, Torre is going to be a new addition to the Milan skyline; until then, the recently opened spaces already offer a rich and varied programme.
Besides cinema space camouflaged by mirrors, the most striking structure of the complex is the “Haunted House”. The old, undistinctive building was clad with 24 carat gold as a last-minute idea of Koolhaas, which turned out to be a cheaper solution than marble or paint, and led to an unexpectedly impressive outlook.
For the rest of the design, “merging” rather than “contrast” was the leading slogan for Koolhaas, which resulted in that it is indeed hard to tell apart the old from the new.
The collaboration between Prada and OMA is not without any precedents; Koolhaas is responsible for various pavilions and shopfronts of the fashion house. The building of the Fondazione’s home is definitely their grandest common project to date, focusing on art rather than fashion. From 1993, the foundation headed by Miuccia Prada and Patrizio Bertelli has organised various solo and group art shows as well as cinematographic and architectural projects in Milan, across Italy, and abroad. From now on, the private Prada collection will be housed in the new space along the temporary projects.
Photographs by Attilio Maranzo, Antonio Camera, Bas Princen
All courtesy of Fondazione Prada
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